Archive for May, 2009

Network Marketing Opportunities are Everywhere

May 27th, 2009 Gail

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p_031_50Network marketing opportunities are everywhere on the Internet.  It’s easy to get sidelined with new products, new compensation plans, new promises of riches in record time.  Wow – looks like you should dump the plan you’re with and go with one of these!  You’ve been getting no where fast and this new MLM must be your ticket to success.

The Biggest Mistake You Could Make

If you actually follow through and jump on this new plan, you may have just made the biggest mistake you could ever make.  You see, new programs are built on the hype and promises that are made to reel you in.  They need people fast and what better way to get you than with psychological tricks that are the mainstay of old-time marketing?

The main promise these network marketing companies make is that you will get rich just by promoting their program.  If it were that easy, don’t you think everyone would be rich?  After all, this seems to be the main promise they make – do you see anywhere on their site what you have to do to be successful with their program?

Look at it this way….a network marketing business is built on relationships.  If you’ve been marketing one program and suddenly switch to another program, what message is this sending to your followers?  To be successful, you have to be consistent.  Program jumping is not the way to build your business and it’s not the way you can succeed in network marketing.

Marketing on the Internet the Right Way

There will always be new network marketing opportunities.  The right way to market on the Internet is to:

  • Select an MLM
  • Find a marketing system you can duplicate
  • Train your downline
  • Stay on your program and purchase the product(s)

Don’t choose the latest fad, designed to take advantage of some new site or loophole in Terms of Service.  Successful Internet based marketing is done using established procedures, proven to work when the last big fad has stopped working.  These are the methods you should be using for long-term success.


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Your Personal Branding Statement

May 23rd, 2009 Gail

jewlery_tattoo_20This is certainly one way to brand yourself, but I’m pretty sure that’s not what you had in mind!

When doing business on the Internet, it’s important to brand yourself as an expert in a particular area.  People are looking for information and they come to trust people who present their credentials and pass along useful information.  This trust is built in the way you provide the information and your consistency in promoting yourself.

Your Credentials

I’m not necessarily talking about your education, I’m referring to your success in:

  • A Hobby
  • Heading up Committees
  • Forming Groups
  • Leading People
  • Building a Business
  • Your Writing Skills
  • Your Organizational Skills
  • Your Ability to Solve Problems
  • Public Speaking
  • etc.

Find what you’re good at and use that to build your personal branding.  How can you use that skill to help people in network marketing and to build your business?

Useful Information

People want to find ways on how to make extra cash to supplement their income.  Network Marketing is a low risk way for them to do that as long as they understand it’s not a sure-fire fast way to make extra money.  They need to know how network marketing opportunities work, how long it takes to start earning and what they need to do for network marketing success.

How can you help these people solve these issues?

Take the personal branding skill you have identified and write articles, blog posts, create videos, participate in forums and place classified ads to attract the people you want to recruit into your business.

Personal Branding Statement

Your personal branding should be consistent – you want to build a following with your name and your personal branding statement.  Imagine one of your business partners (your recruits) talking about how they got into their business and they mention your personal branding.  That’s what you want to occur due to your personal branding.

Here’s a few examples:

  • John Doe – Organizing Skills for Success
  • John Doe – Leading People to Network Marketing Success
  • Jane Doe – Crocheting to Business Success
  • Jane Doe – Small Building is My Passion

Don’t Hold Back!

One thing I learned entering the business world many years ago was that women at that time were not sure how to play the “business game.”  The major difference I saw in the successful business promotions were people who pushed for recognition got the promotions.

And who were getting those promotions?

Men!  Men enter the business world knowing how to play the game of business.  They’re not shy about claiming victories and announcing them to everyone.

Women, on the other hand, tend to wait to be recognized.  “It’s not lady-like to boast about your achievements.”  In reality, that’s the only way you get ahead.

So…don’t be shy about your successes – in fact, write about them and tell others how that success was achieved:

  • How did you plan to achieve the success?
  • How long did it take?
  • What obstacles did you encounter?
  • How did you approach the obstacles?
  • What did you learn from the obstacles?
  • How did you feel once you were successful?
  • Is there anything you would do different in the future?

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